Simple, Responsible and Reliable: For over 100 years these are the commercial values and the foundation of ALDI’s economic success. We act for the benefit of our customers and we reliably fulfill our commitment of maximum quality and minimum price.
As an international food retailer, we are aware that our daily decisions have an effect on the entire supply chain. For this reason, we take responsibility for safe and fair working conditions, as well as for the protection of the environment and natural resources. We have, in the long term, fair and trustworthy business relationships with suppliers who share our understanding of quality and responsibility. We summarize, in our “Simply Responsible” Corporate Responsibility Policy, the meaning of the contribution to a positive, sustainable and responsible development.
We are one of the leading retail trade companies in Europe. In Germany, we are leaders in the discount segment and number one in promotions. In 2013, we looked at the course we have been doing for the past 100 years of business. Since the time of the small business center in Essen-Schonnebeck, we have successfully developed the ALDI Nord business group, currently represented in nine European countries, by more than 70 regional companies. We have 60,000 employees in Germany, Belgium, Denmark, France, Luxembourg, the Netherlands, Poland, Portugal and Spain who contribute decisively to a continuous success story.
From grocery to the international corporate group
On April 10, 1913, the father of the company’s future founders, Karl and Theo Albrecht, created a commercial space called “bakery trade” in Essen-Schonnebeck.
The mother, Anna, also a descendant of a merchant family, opened her first grocery store in 1914, the seed of a successful, customer-oriented business principle, from which her children later made history in trade in Germany.
Two brothers, a recipe for success
The brothers Karl and Theo Albrecht took over the family business in 1945. Just three years later, they began to expand their business, consistently implementing the concept they created: a select range with excellent product quality and low prices. The business grew and quickly expanded beyond the city of Essen. In 1954 they already had 77 points of sale in their chain of stores.
A year later, in 1955, there were already 100 branches in North Rhine-Westphalia.
In 1961, the two brothers decided to divide the network of existing shops among themselves: Karl would be concentrated in the southern part and Theo in the northern part of Germany. Connected, since then, the two companies have been working together since the beginning.
Under the name ALDI (of “ALBRECHT Discount”), Theo Albrecht develops its network of stores in northern Germany since 1962, with the main focus being the concentration on the essential: the customer! Looking to offer a selection of high-quality products at the lowest prices, Theo used advertising in favor of their business. Although ALDI has long since stopped selling products exclusively “on pallets”, the concept of ALDI discount has existed for more than 60 years.
Development of specific products oriented to the client
In the last decades, we have regularly expanded our range of innovative products and services such as: flour, sugar and canned goods during the 1960s and later with cosmetic products and promotional items such as textiles or household goods and day-to-day products – days as sausages, cheeses and dairy products, cold products, fresh fruits and vegetables, wine, ready meals, fresh meat and baked bread several times a day.
In the 1990s, so-called luxury goods positioned ALDI in sectors other than just food, though, for example, the supply of electronic products.
We are currently developing a wide range of high quality organic, vegetarian and vegan products as well as certified wood and paper products and sustainably produced fish products. In the development of our range of products, we take into account ecological and sustainable criteria rather broad.
Customer-oriented for decades: the development of our product range
We Take Responsibility
Simple, responsible, reliable: traditional values have been, for over 100 years, the foundation of ALDI’s continued success. It is a condition for our development and for a progressive increase in responsibilities – whether in terms of our understanding of responsibility, whether in terms of sustainability in our supply chains or our social commitment.
We want you to shop with us quickly, easy and relaxed. Therefore, we have been remodeling and renovating our stores, so that you feel more comfortable and find what you are looking for faster, saving time for the activities you enjoy. We also offer ALDI App for iPhone and Android, which allows you to make your shopping list comfortably on your smartphone or tablet, receive information when the articles become available or search the nearest ALDI store.