Thus was born a chain whose aim was to ensure cooperation between retailers and independent wholesalers in response to the growth of supermarket chains in Europe. Adrian van Well chose as a symbol to identify the chain the spruce tree, which means SPAR in holandes, and that remains until today the company logo. The growing success of SPAR in the countries where it is present and the interest shown by new countries is proof of the relevance of SPAR’s business model in modern food retail.
At the core of this partnership is the commitment to share information, knowledge and experience strongly linked to the concept of SPAR as a family. In all SPAR stores worldwide there is a commitment to excellence in freshness, an unparalleled passion for quality and impeccable customer service.