DEUS EX MACHINA AMSTERDAM, THE WAT OF WHY
Located in a canal house from 1643 and located on Amsterdam's most beautiful canal, the Herengracht , you will find Deus Ex Machina's Amsterdam flagship 'The Wat of Why'
Deus Ex Machina (God of the Machine) tore into Australia's cultural conscience in 2006, with some brilliantly customized motorcycles and a subtle message that actually doing something is much more fun than just owning it. The brand's philosophy revisits an era of all different experiences of fun: motorcycling, surfing, cycling and skateboarding.
DEUS EX MACHINA BRINGS EVERYTHING FUN BACK TO THE CORE.
All this comes together in the Deus feeling; simply respect for the authenticity and experience of the machine.
With more than 8 Deus Temples worldwide (including Sydney, LA, Bali, Milan & Tokyo, Ibiza, Amsterdam and Cape Town ) Deus Ex Machina has grown into a worldwide concept. Deus Ex Machina is more than a brand. Thanks to the large surf and moto community, Deus has now conquered the whole world. Deus Ex Machina is a culture that brings together and celebrates all forms of fun and creativity.
MORE THAN A RESTAURANT AND A SHOP, 'THE WAT OF WHY' IS THE INSPIRING PLACE FOR ALL DEUS EX MACHINA PRODUCTS AND ACTIVITIES.
Deus Ex Machina Amsterdam is a breeding ground for creativity and self-expression and this is reflected in the eclectic spaces of The Wat of Why. Our goal is to create a place where you can socialize and inspire and nurture each other. The latter, of course, literally and figuratively.